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The Top Real Estate Listing Sites: How They Stack Up

Wondering which real estate listing site is best for you? Look no further. Here's how the top sites compare and the pros and cons of each.


[Updated: Feb 04, 2021 ] Mar 17, 2020 by Liz Brumer

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Pros Cons

• The property will be seen by the greatest number of potential people and will increase the odds of your property being bought or sold as quickly as possible.

• Is placed on multiple websites and platforms like Zillow (NASDAQ: Z) (NASDAQ: ZG), Trulia, Realtor.com, Redfin (NASDAQ: RDFN), or Loopnet (if a commercial property).

• Property can generally only be listed by a real estate agent or through a real estate brokerage, meaning you must work with a real estate agent.

• Some states allow you to list a property in the MLS yourself for a flat-rate listing fee.

Pros Cons

• A huge market potential that allows for maximum real estate marketing.

• You can set alerts for new listings and sort by property type, area, or other property features.

•Properties can be added by users as for sale by owner (FSBO), which means off-market properties can be found on this site.

• You can automatically see similar for-sale properties or manually search for comparable properties that sold recently in the area.

• Connect with mortgage brokers, lenders, or real estate agents directly from the site.

• Now has an iBuying platform that provides instant offers with Zillow Offers, which allows homeowners to sell their home quickly, site unseen.

• Properties can be added by users, meaning certain information including property features, photos, or sales prices can be inaccurate or outdated.

Pros Cons

• See the quality of nearby schools and the crime rate in the area on an easy-to-use heat map.

• Set alerts for new listings and sort by property type, area, or other property features.

• Automatically see similar for-sale and sold properties.

• Connect with other real estate professionals like mortgage brokers, lenders, or real estate agents directly from the site.

• Some properties will have limited information if the property appraiser website isn't easily accessible.

Pros Cons

• Set alerts for new listings and sort by property type, area, or other property features.

• See pricing history, the quality of nearby schools, and neighborhood statistics from Moving.com.

• Automatically see similar for-sale and sold properties.

• Connect with mortgage brokers, lenders, or real estate agents directly from the site.

• Not as user-friendly as other listing websites, making it a less-appealing option for those who seek user interface over data.

Pros Cons

• Can list directly with Redfin, paying only a 1% listing fee rather than a 3% to 6% commission to a real estate agent.

• The Redfin Agent service includes a comparative market analysis (CMA), a customized marketing plan, professional photography, and a 3D walk-through.

• Set alerts for new listings and sort by property type, area, or other property features.

• Properties can be added by users as for sale by owner (FSBO), which means off-market properties can be found on this site.

• Automatically see similar for-sale properties and sold properties in the area.

• Connect with mortgage brokers, lenders, or real estate agents directly from the site.

• Now has an iBuying platform that provides instant offers with Redfin Now, allowing homeowners to sell their home quickly, site unseen.

Mainly targeted for homebuyers and sellers who do not have a listing agent and may be off-putting for those who are already working with an agent.
Pros Cons
Allows you to search across all CRE sectors and set up alerts for new property listings based on your criteria. You can set alerts for new listings and sort by property type, area, or other property features. You can directly download offering memorandums or contact the listing agent directly from the site. It requires users to sign up, even though most of the features and services are free.
Pros Cons
Once registered, you can set alerts for new listings or sort by property type, area, or other property features. See pricing history, comparable properties, and tax and market history. It provides additional information such as schools, crime, unemployment rate, drug lab, flood, and environmental risks. It requires you to register and pay for access. It doesn't always connect you with the right sales agent, making it difficult to know who to follow up with to submit an offer.
Pros Cons
Can search by property features, price, or zip code range, allowing for super-specific search results. Directly contact the listing agent, seller, or property manager within the app. Find off-market properties that aren't always listed on other industry websites. No comparable sales or industry statistics about the real estate market, neighborhood, crime, tax information, or other helpful resources. Can have the same listing multiple times giving repeat results. You have to manually add a listing to Marketplace; it cannot be automatically added when a listing is added to the MLS.

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