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What Happens When Your Property Gets Social Media Shamed?

[Updated: Dec 23, 2020 ] Dec 23, 2020 by Barbara Bellesi Zito

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Never say never, but I'd not take down the listing. If [internet commenters] have valid, actionable feedback -- the house smells, the paint colors are garish, it needs a deck -- I'd encourage my clients to address these items. If there's nothing we can do -- house has ugly dormers, the garage is the most prominent feature of the house -- [then] there's nothing we can do.
I think when one is faced with criticism, whether online or in person, the best approach is to acknowledge the complaint, listen, and respond with respect and empathy. Hopefully, the other side will respond similarly. If not, that’s OK.

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