It provides a 24/7 secure environment
While the benefits of an actual doorman (or woman) are many, there are many situations where it's not possible. For example, a small apartment building might not warrant the expense of a full-time staff member (or three, for round-the-clock service). A virtual doorman service can provide 24/7 security that's also cost-effective.
You can increase the value of your property
People will pay more rent for a traditional doorman building -- especially in Manhattan -- because it provides a level of security considered a luxury. If you own a small apartment building rather than a luxury building, a doorman might never have been a thought. But a virtual doorman will provide the peace of mind that tenants desire -- and will pay more for.
It is affordable and efficient
From a budget perspective, a monthly fee paid to a security firm is a more desirable option than paying a salary to staff. Plus, there's hiring and scheduling to think of, too. A virtual doorman takes all of these costs and considerations off your plate as a landlord.
Power outage = no security
A cut in power to the building might send the virtual doorman system offline. This could mean that everyone's locked out -- or that the door is open and anyone can get in. Either way, it's not an ideal situation. If you're a landlord who's thinking of including virtual doormen as part of your rental buildings, be sure to inquire about a Plan B for when the system is off the grid.
There's a lack of immediacy
The beauty of having a doorman is that there's a person on the scene. While a virtual doorman can alert first responders in an emergency situation, there's something comforting about having a building employee on the premises when something goes awry.
There's no human touch
While a virtual doorman service can be great for keeping a building secure, that's likely all it can do. There's no one to open the door for you when you have too many packages, and there's none of the friendly conversation that both doormen and residents often appreciate. Technology is a wonderful thing, but this service could put many humans out of a job.
The bottom line
If you have no front-door staff already in place, a virtual doorman can provide a new level of security for your tenants and more value for your property. But to replace human employees with technology will likely remove the neighborly interaction that your tenants also desire in apartment living.