An open house can be an excellent way to showcase homes you're listing and can also help you find buyers to potentially convert into clients. As a real estate agent, one of the most important tools you can bring with you is an open house sign-in sheet. In this article, we'll discuss why a sign-in sheet is so important, and we'll give you a free printable template to use at your next open house.
Why you should use an open house sign-in sheet
A top-producing real estate agent told me that the primary reason he holds open houses (other than to make home sellers happy) is to generate leads for future clients. Since then, every other Realtor I've asked has said the same.
This is the main reason that keeping a sign-in sheet is so important. There's a good chance that none of the people on the list are truly interested in buying the home featured at your open house. If this were the case, they (or their agent) would have likely followed up themselves shortly after the open house.
On the other hand, what you do know is that virtually all of the people on the list are likely in the market for a home, so the true value in keeping an open house sign-in sheet is to build a list of top-quality leads for your business.
Having said that, it isn't enough to simply place a sign-in sheet somewhere in your open house and then ignore it. Make sure the sign-in sheet is in a prominent location, such as the kitchen, and make sure it's close to where you'll be standing most of the time. Be proactive and politely ask every person who walks through the door to take a moment to sign in and engage them in conversation when you do. A good strategy is to place the sign-in sheet next to the coffee and other refreshments you supply for the house-hunters.
What does an open house sign-in sheet include?
What information should you request in your open house sign-in sheet? While there's no set-in-stone formula, here are the essential pieces of information you should request:
- The visitor's name
- Email address
- Phone number
- When they plan on moving
Some variation of the last one is key. Many agents simply ask the basics. By asking for a tidbit of information about the visitor's own home-buying situation, it can be a major help when it comes to separating the most promising leads from those visitors who strolled into your open house but have no intention of moving anytime soon (it happens more than you might think).
In addition, it’s a smart idea to make a note of the address of the open house and the date on which it was held. This will make your record-keeping easier and will help you to follow up with prospective buyers more effectively.
Free printable open house sign-in sheet template
I won't keep you waiting any longer. Here's a free printable template you can use as an open house sign-in sheet at your next open house from our partners, Avail. Like all templates, this is only a starting point and probably needs some customization. As such, we strongly encourage you to contact a real estate lawyer if you have questions about this template and whether it is right for you.
Millionacres does not, and cannot give legal, insurance, or tax advice. Any information we provide is for informational purposes only and does not constitute a recommendation that it is appropriate for you, or for any specific person. Millionacres and the writers will not be liable for any real estate decision you make, or action you take in reliance on any material you read here. Please see ourTerms and Conditions for additional details, including a disclaimer of warranties and liabilities.
The next steps: How to use the information you collect
After your open house event, take a look at your sign-in sheet. While it's a good idea to follow up with all of the attendees on the list (excluding those who clearly aren't in the market for a home), that extra question you asked about the timetable of their next move should help you prioritize the leads. Also, if in the process of making conversation you noticed anyone who seemed like a particularly promising lead, it's smart to prioritize in that way as well.
It's not the best idea to call immediately after the open house, but don't wait too long. Sometime within the next day or two is appropriate. Ask each contact questions, such as what they thought of the open house, if they're currently working with a real estate agent, and (if not) if they'd be interested in seeing some other properties.
The bottom line is that your open house sign-in sheet could end up being an excellent tool to grow your client list, so take it seriously before, during, and after your next open house.