Real estate agents can be great partners to have as an investor. They bring in property leads, offer up valuable insights, and help ensure your transactions go smoothly and speedily. Of course, you return the favor by paying a commission (or, rather, the seller does). And depending on the price of the home, that can be quite a hefty gift.
Around the holidays, though, you might be yearning to give your favorite agent something a little more special -- something that really makes them feel valued and part of the team. After all, when your agent partners feel a real stake in your business, they'll only want to help grow it more -- and that loyalty is something you can't put a price tag on.
Are you looking to reward your favorite real estate agent with something a little extra this holiday season? Not sure where to start? I've got you covered.
Video footage has never been more important for real estate listings. In fact, with many buyers (and sellers) shying away from in-person showings, listing videos are one of the top marketing tools an agent can have in their arsenal these days.
While traditional through-the-house video tours are a must, drone footage can be extremely valuable, too -- giving buyers a bird's-eye view of the home, property, and entire lot, without ever setting foot there. Want to help your agent offer just that? The DJI Mavic Mini is a popular choice with agents, as it's small, lightweight, and easy to operate, though any consumer-friendly drone will do.
Virtual staging subscription
Staging can have a huge impact on a listing's marketability and, ultimately, the money it's able to bring in. In fact, according to a report from the National Association of Realtors, 94% of buyers' agents say staging has at least some impact. Another 43% say it increases a home's dollar value anywhere from 1% to 20%.
While you may not be able to go stage your favorite agent's listings yourself, you could gift them a subscription to a virtual staging service. These allow brokers to fill a home with expertly chosen furniture, decor, artwork, and more -- all virtually, with a few clicks of a button. I'd recommend iStaging, but there are lots of other choices out there, too (Styldod, BoxBrownie, and Rooomy, to name a few).
A smart lockbox
Smart lockboxes make opening homes to buyers, sellers, and other agents infinitely easier and safer. They can also be reprogrammed quickly and remotely, meaning the agent can change the codes between each showing (much safer for the seller) and use the box on countless listings down the line.
Our recommendation? That'd be the igloohome Smart Keybox 3. It comes with two shackle sizes and can also be wall-mounted, making it a good fit for virtually any property.
Real estate swag
I'm talking giant "sold" keys; "real estate life" shirts, hats, and face masks; and all kinds of accessories and business swag. The All Things Real Estate store has some amazing options -- including ones you can customize with their name or brokerage. My favorites are these virtual open house signs (perfect for our COVID-19 world) and these "Wanna Buy a House?" face masks (again, very timely). There are also journals, business card holders, and presentation portfolios, too, if you want something more office-friendly.
A wireless phone charger
Let's face it: Agents are tied to their phones. It's their main connection to clients, lenders, title companies, and every other business partner, and when that phone loses charge, business grinds to a halt. Help keep your favorite agent up and running at all times with a PowerKick wireless phone charger or charging bank.
A well-chosen book
Every agent wants to keep learning and growing, and a good book can help them do that. Some good options? This year, I'd lean toward Shift: How Top Real Estate Agents Tackle Tough Times, a book by Gary Keller (of Keller Williams). It goes into creative strategies agents can use when facing difficult conditions in the real estate market.
Another good option is Exactly What to Say for Real Estate Agents by Phil Jones, which delves into some of the more difficult conversations agents face in their daily work -- and how to handle them with ease.
Coffee, coffee, coffee
A Starbucks (NASDAQ: SBUX) card is fine, but what if you could give your go-to agent a regular supply of the good stuff -- not just an overpriced cup or two? With Methodical's coffee subscription service, you can do just that. Choose anywhere from 3 to 12 months, and make sure your agent is properly caffeinated well into 2021.
Wine -- all the wine
Want to help your agent wind down, rather than ramp up? A subscription to online wine club Winc is a good option. Winc offers up four bottles of carefully chosen vino per month, all based on your agent's personalized tastes and preferences (they take a quiz first!). You can choose from one, two-, and three-month subscriptions.
A subscription to Real Estate Winners
I couldn't leave this one off the list. Chances are, your agent knows the value of real estate investing -- and they might be looking to get in on the game themselves. Give them a subscription to Millionacres' Real Estate Winners service, which offers up expert real estate investment trust (REIT) and real estate stock recommendations every month. It also comes with quarterly top 10 rankings they can use to power a smarter investment strategy.
How will you make your agent feel valued this season?
These aren't your only choices, of course. Whatever you decide, just make sure your favorite agents feel valued and important this season. They're a critical part of your business, and when treated as such, they'll help grow your portfolio -- and your profits -- significantly.