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Brookfield on the Future of Retail


Oct 13, 2020 by Matthew DiLallo

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For the last several years, there has been much discussion in the media concerning the relevance of brick-and-mortar stores across the retail landscape. With the onset of the pandemic, some have even speculated that this may be the moment in which consumers just stop shopping in stores altogether and convert their buying exclusively online. However, this is not the case. In fact, our retail is here to stay. And how the game is being played is changing.
Healthy retailers are realizing that physical stores deliver multiple salient benefits beyond just in-store transactions. Stores serve as a platform to engage customers and allow them to have an authentic experience with the brand, allowing brand building and customer acquisition. Stores also play a vital role in fulfillment, serving as a distribution, pickup, and return center. It is this role that has grown in importance in the last several months.

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