If you own a beach house, you might enjoy a steady stream of rental income between Memorial Day and Labor Day each year. You might even have some early- or late-season renters -- folks who try to enjoy the beach in early May or well into late September.
But let's face it: Once winter arrives, a beach house becomes a pretty hard sell. Proximity to the ocean generally means even colder temperatures, and in the absence of being able to splash around and sit in the sand, your home could easily stay empty for months.
That doesn't have to be the case, though. In fact, some strategic marketing on your part could allow you to secure a stream of renters, even in the off-season. Here are three tips to attract guests to your beach home during winter.
1. Offer discounts for extended stays
Many people rent a beach house during the summer for one or two weeks at a time, while some rent for as little as a single weekend. But if you're looking to generate rental income during the winter, try enticing renters with discounts for extended stays.
Right now, a lot of people are working remotely during the coronavirus pandemic, and some families have children doing their schooling remotely as well. These households may want nothing more than to get a change of scenery for a month. So if you price your beach house accordingly, it'll be easier to market it as a wintertime getaway -- especially for city folks who live in apartments and may be especially eager to enjoy some extra space for a while.
2. Focus on the holidays
Many people hope for snow on Christmas, not sand. But actually, a beach could be a lovely setting for the holidays. If you're hoping for off-season rentals, it pays to market your home as a holiday getaway. And if your home is larger, you can talk it up as a family reunion spot.
Keep in mind schools are generally closed between Christmas and New Year's, and many companies either shut down or slow down during that time. As such, renters might really jump at the opportunity to get away and enjoy a different holiday backdrop.
Furthermore, if your beach house is located in a town that typically puts on a nice holiday display or hosts public events, like a Christmas parade or market, it definitely pays to talk those features up in your listing. That way, prospective renters won't have to worry about getting bored while holed up at your beach house.
3. Make sure your home is warm and well-insulated
The cool breeze of the ocean is nothing but refreshing during the summer. But during the winter, improper heating could make your beach home unbearable. If you want to attract off-season renters, invest in solid heating and insulation, as well as other winterization tasks, and talk that up in your listings to alleviate concerns your guests might have. Nothing spells comfort like the words "state-of-the-art heating system."
The bottom line
A beach house can be a great investment, but it can also be a costly one to maintain. As such, it pays to try to secure rental income all year long -- not just during the summer. While you may not command top dollar for your beach home during the off-season, these tips could help you better market your property and boost your revenue in the process.