If you're looking for the latest National Real Estate Investor e-newsletter in your inbox, you should instead look for a subject line that reads "Welcome to Wealth Management Real Estate." In a year that has brought much change to the world of commercial real estate, here's another: NREI is now WMRE.
NREI has already been part of the greater editorial team at WealthManagement.com for years, but it's no longer a separate entity. David Bodamer, editorial director, said this in the announcement: "We remain committed to being the leading authority for analyzing trends and publishing insight on the commercial real estate sector, but will have a new look and expanded reach and coverage to a broader community of investment professionals through our sister brand."
What does it mean for real estate investors?
Wealth Management Real Estate will still focus on commercial real estate but is welcoming a larger audience of stakeholders. Says Bodamer of the rationale behind merging the two audiences: "The WMRE brand will provide commercial real estate firms and financial advisors with a potent new avenue to share information and build stronger relationships with each other."
WMRE's content delivery and focus
Wealth Management Real Estate distributes its content via its magazines, newsletters, social media, and on its website. However, the editorial content that keeps investors, developers, and owners updated on all things commercial real estate will expand to a greater community of readers, which includes 435,000 financial advisors, attorneys, CPAs, estate planners, and other professionals in the tech and asset management sectors.
Indeed, there are still the "Must Reads" articles, among others, that many investors would peruse from NREI in the past. If you were on the NREI email list, there's nothing you need to do except check your inbox for WMRE newsletters instead.
NREIonline.com is still live for now, but the brand will stop posting new content "soon" while archives will remain available "indefinitely," according to Bodamer. If you search LinkedIn for NREI, the WMRE brand will appear.
The announcement did not mention how, if at all, this rebranding has affected editorial staffing. However, Bodamer does say that the team "will continue to provide the industry's leading audience of commercial real estate executives with the same timely, in-depth coverage they've come to depend on from us."
The bottom line
Because of COVID-19's massive impact on commercial real estate, it's more important than ever to keep real estate investors, developers, owners, and lenders connected with financial advisors, attorneys, and accountants.
Says Bodamer: "Wealth management professionals have been a relatively untapped market for many commercial real estate firms, and these professionals need new sources of information about commercial real estate trends and opportunities in order to provide clients with trustworthy investment options."