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Lena Katz, Contributor

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Lena Katz is a writer and producer whose most recent CRE project was the LoopNet premium content experience launch. Prior to that, her background spans unscripted television (Film-45, HGTV, Bunim-Murray), consumer lifestyle publications (USA Today, Yahoo, Playboy) and creative work for major brands (Sony, Los Angeles World Airports, MGM Resorts). Lena is the founder of creative studio Variable Content, which specializes in identity design, brand storytelling, "real people" casting and social impact campaigns for corporations and enterprise-level businesses. She discovered the commercial real estate space when content creation for the hospitality industry led her down the rabbit hole of adaptive reuse, neighborhood revitalization, and mixed-use space innovation. She lives in Miami where there's never a dull moment in real estate development.

For a complete list of stocks that Lena Katz owns, please click here.

  • Apr

    5

    2021

    Is Glamping a Real Estate Investment Opportunity?

    Glamping (or "glamour camping") includes RVs, barns, cabins, shipping containers, and tents. Think: semi-permanent structures with luxe amenities.

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  • Apr

    5

    2021

    This Recycled Building Materials Company Is Set to Capitalize on the ESG Movement

    ESG stands for "Environmental, Social, and Governance" and is an investment methodology gaining popularity. AZEK falls squarely within the environmental pillar.

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  • Apr

    2

    2021

    Salesforce's Plan for a Remote-First Future Has Real Estate Implications

    Salesforce helps companies transition sales and CRM to the cloud, so it makes sense for the company to offer flex- or remote work to its …

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  • Apr

    1

    2021

    What Is a Condotel?

    A condotel, or condo hotel, has some of the amenities of a full-service hotel and allows owners to do STRs, usually through a managed rental …

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  • Apr

    1

    2021

    Unexpected (but Useful) Closing Gifts for Multifamily Buyers

    Real estate agents specializing in “plex” residential multifamily transactions should still do closing gifts, but think more about function than fluff.

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  • Mar

    3

    2021

    Contractors Hate This Newly Public Company; Homeowners Should Love It

    Not just another HomeAdvisor, this matching platform focuses on moving companies, TV services, and security systems.

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  • Mar

    3

    2021

    Flippers, Remodel-to-Rent Investors: Beware Disruptions, Delays, and Higher Costs

    With shortages in lumber, steel, and available shipping containers, remodel timelines and cost projections need to be adjusted.

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  • Mar

    3

    2021

    How to Find a Contractor for Home Renovations

    Homeowners can find and screen numerous contractors today, thanks to digital marketplaces, hyperlocal social media groups, and association directories.

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  • Mar

    1

    2021

    What Is Build-to-Rent, and How Can You Invest?

    New homes, purpose-built in planned communities, might be the happy medium between home ownership and multifamily rental communities.

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  • Feb

    26

    2021

    Why the RV Boom Has Been Good for Equity LifeStyle Properties

    Camping and RV travel got this company off to a strong start in 2020, due to its industry-leading portfolio of RV parks and campsites.

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  • Feb

    2

    2021

    What Is Aging in Place?

    Aging in place is, in some ways, the epitome of U.S. individualism and independence -- but it's not working out well for older or younger …

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  • Feb

    2

    2021

    How to Stop Package Theft

    With the vast increase in deliveries comes a concurrent increase in theft and unexplained loss. Here are several low-cost measures to mitigate it.

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